Electric Spirit Co. was established in 2014 by James Porteous. James initially studied product design and photography before diversifying and completing a Masters’s Degree in distillation at Edinburgh’s Heriot-Watt University, famous amongst the distillation world for its courses and facilities. James initially set up his distillery in a small unit in Leith, where he worked on developing his flagship Achroous Gin. James wanted to create a balanced gin that provided a flavour journey for the drinker but used a small number of botanicals in the recipe. James used what he had learned to extract as much flavour as possible from each botanical. With the recipe ready, James knew the bottle had to have a visual impact and stand out on the shelf or behind the back bar of any venue. Opting for a neon orange bottle that changes appearance depending on the light, James launched Achroous Gin in 2015.
In 2018 James moved his gin distillation to the Towerstreet Still House, home to the Lind & Lime Gin production and main office of Muckle Brig, the business behind Lind & Lime and at that time the work-in-progress Port of Leith Distillery. The term office is used loosely as the office at the distillery was a garden shed inside the industrial unit and was famous in the Edinburgh distilling scene for always being cold, even when the spirit still was on producing spirit, a process that generates a lot of heat. Cohabiting with the Muckle Brig co-founders Iain Stirling and Paddy Fletcher, James could use the bigger Genio still to increase his production capacity. James was also able to provide advice and guidance when Iain and Paddy were creating Lind & Lime Gin. With both brands yearning for more space, Lind & Lime moved to a larger distillery in 2022, where both brands continue to co-inhabit the distillery. And this time share a proper office with all mod cons including central heating!
James has continued looking at ways to reduce his carbon footprint and improve the brand’s sustainability credentials, including launching a refillable reusable metal gin keg specifically for the on-trade to try and reduce the number of glass bottles used in the gin production process.
Achroous Gin is known for, and proud of, the non-traditional yet flavoursome gin botanicals in the recipe, including Sichuan Pepper, which adds a woody, floral warmth and spice to the taste and Fennel Seed, providing a faint aniseed and herbal kick. Staying ahead of the curve when it comes to sustainability, Achroous Gin packaging has been entirely recyclable or biodegradable for a number of years and in 2021 they launched reusable 5 litre kegs, which operate on a return and refill basis for on-trade.
Key Botanical(s): Sichuan Pepper, Fennel Seed, Coriander Seed
Gin Style: London Dry
Strength: 41% vol
Goes great with: Tonic and ice.
Electric Spirit Co. continues its collaborative approach with Lind & Lime Gin producers, having previously worked out of shared office and production facilities at the Tower Street Stillhouse and collectively moving to the new and improved Lind & Lime Gin Distillery in May 2022. The new space will provide even more opportunities for collaboration, innovation and experimentation for owner and distiller James Porteous, with regular visitors from the on-trade wishing to learn more about Electric Spirit Co. and their spirits.